Genetically Superior


Something I wrote about Apple. by Kevin
July 23, 2008, 1:16 am
Filed under: Technology, Written by Kevin | Tags: , , ,

Apparently, Apple is set to release a Macbook Touch in October (oh geez I’m so excited<-sarcastic), this unconfirmed rumor comes from a “close source” who says Apple is planning a “product transition” in September. All I really have to say about that is: big fucking deal, I really don’t care.

But it absolutely blows my mind the amount of press this tiny unconfirmed rumor about a “product transition” creates. This left me wondering how Apple manages to create such enormous buzz with just about anything they ever do. I understand they make good products, I have an iPod, I wish I could afford an iPhone, I sort of want a Macbook; but what I don’t understand is their power over the citizens of the internet.

One must first look at the amazing turnaround they have accomplished over the last ten years. Back in the late 90’s it looked like Gates was finally putting the nails in Jobs’ coffin as Apple continued losing ground fast to companies like Dell and Gateway. But they were saved by an invention initially dismissed as bulky, over-priced, ugly, pointless and stupid. At the release of the first generation iPod back in late 2001 it was generally given reviews something to the effect of: who the hell would need this fat piece of shit? But a few generations later, the iPod was the toy everyone wanted for Christmas.The iPod put the spotlight back on Apple, allowed them to produce buzz around their other products which shared the iPod’s sleakness and simplicity. This allowed them to continue to take advantage of Microsoft’s squirming.

Nowadays you can’t walk around a college library without hundreds of glowing Apple logos staring back at you. Apple has been enormously successful among college students and young people in general. I think the younger market is very important in technology because they decide whats cool, define the trends, and dictate which product will be successful. They also decide which computer they want for graduation, and which computer should replace the one Mom spilled coffee on.

I think simplicity also has a lot to do with Apple’s success. Their product line is simple and concise, in other words shopping for an Apple product is easy. If you want a laptop, you can get an Air, Macbook, or Macbook Pro. But if you look at a competitor like Dell or HP, you have multiple product lines, within those product lines you have multiple models, and each model has multiple configurations. All this choice mostly serves to confuse the hell out of the general public. Also, looking at Mac OS X, simplicity is evident in the design and functionality, especially when looking at it side by side with the disaster that is Vista. Everything Apple does has a very clean shine to it.

Its difficult to place what else makes Apple so capable of generating buzz. I almost want to say its Steve Jobs, but I find it hard to believe anyone actually likes someone who is such an asshole; seriously look at this guy. I guess Apple has a reputation somewhat akin to Google: the company that does no wrong and is super-duper awesome.

Its pretty clear now that Apple will continue to piss off Microsoft for many years to come, they will continue to gain market share in computers and sell tons of iPods. They will continue to keep the market on its toes with gobs of innovation. And they will continue to generate stupid rumors that make it to the front page of Digg, Gizmodo, and every other stupid blog including this one.

Also on an unrelated note, if you haven’t started watching HBO’s miniseries Generation Kill, get your shit together, its awesome. If you don’t have HBO, steal it off the internet like everyone else.